Years and years ago, when Karl Pohrt and I were launching the Reading the World program to enable independent bookstores to promote more literature in translation, we found out that May was officially World in Translation Month. This was a pretty happy coincidence, since we had already planned all of our activities to take place in May, and since people don’t celebrate this near enough.
In fact, after Reading the World morphed into the Best Translated Book Awards and whatnot, the concept of World in Translation month sort of faded to the background . . . Which is really too bad. May is the month for the PEN World Voices Festival, and the time when everyone gets out of school and has time to read something from another culture.
So, what I’d like to propose is that for World in Translation Month—and because our book sales for this fiscal year have been rather lagging—is that everyone reading this buy just one Open Letter title this month. But it from your local independent bookstore, from B&N, or Amazon—wherever you want. As a special incentive, we’re offering free shipping on all orders this month that are placed through our website.
And to be completely honest, there are two main reasons I’m personally asking all of you to do this. As you probably know, we don’t spend a lot of time on Three Percent pimping our own books. Instead, I’d rather talk about great works of international literature that are coming out from all over the place—I think that makes for a more interesting and valuable website. At the same time, I do have to try and sell as many Open Letter titles as possible, and for whatever reason—Borders closing, sluggish economy, etc.—this year hasn’t been our best. We do still have time to turn it around though, and literally, if all of the fans of Three Percent, the listeners to our podcast, the people who access our Translation Database, or the readers who follow the Best Translated Book Awards each purchase one single title of ours, we could end the year on a very high note.
Also, reading international lit during World in Translation Month should be mandatory for everyone.
Thanks in advance, and I apologize in advance for posting regular reminders about this. And please, if you support Open Letter and World in Translation Month, pass this post along to all of your FB/Twitter/RealLife friends.