If you’ve just published your book, or are planning your book launch, there’s a few easy ways you can use the internet to promote your forthcoming publication.

1. Join Writer networks like WriterFace.com and Redroom.com. (Remember to link to your book!)

WriterFace.com enables authors to connect with eachother all over the world. It’s completely free and enables you to focus on writing and let browsing literary agents sample your work!

What can authors do on WriterFace.com?

• Create a free webpage and blog, post videos and image galleries
• Showcase your writing with excerpts and more
• Link to your publisher and book on sale at Amazon
• Build your fan base, communicate with friends and colleagues, promote your work

Other writer networks

The RedRoom.com is a good place for authors to engage with an international literary community to promote work and meet other authors (including some famous ones like Maya Angelou and Khaled Hosseini who also have accounts at Redroom) Pay the $30 per month fee to RedRoom, and you’ll also be able to add links to your publisher and get your profile featured.

2. Get your own author website!

Whatever you’ve read or been told, you will NEED to have a website if you are promoting your book. An author website is a direct link to your readers, so make sure it is organized, clutter-free and has plenty of background info about you and your work: including author biography, prior publications, resume, articles, associations, etc.  Don’t forget to include links to your books for purchase at online retailers like B&N and Amazon.

• Schiel & Denver can design a professional author website, related to your book, for just $599.

3. Use Social Media & Get A Blog!

Schiel & Denver will create and maintain an entire social media suite for you, imcluding social media fan pages and profiles (populated with custom photos, videos and tailored-widgets) and an exclusive professional author blog to help you reach out to fans and readers through multiple sites, all for just $2,499 – which is equivalent in quality and much more affordable than the tens of thousands that authors from traditional publishing houses have spent online during a professional book launch.

A marketing note on Facebook

It’s worth noting that Facebook.com which is the largest U.S. based social networking site, now boasts over 500 million active members, with more than 275 million logging on at least once every 24 hours. Interestingly, from new authors’ point of view, the fastest growing demographic on the site isn’t actually college students, but mature people who are 35 years and older, right in the heartland of the traditional book buying public profile.

Facebook therefore represents a powerful way to connect and build relationships with your fans/readers, help grow your audience online but also reach new fans that might not come across your publication through traditional channels.

If you’re interested in reaching this demographic, Schiel & Denver can help tailor an exclusive facebook advertising campaign for your book targeting specific areas, ages, interest groups (and by gender) to help get your book’s message out. Publishing a book is a great way to make money through sales, so investing in promotion early on in the book launch can help you reap the rewards.

Click here to learn more or call 888-629-4449 toll free to speak to a book marketing consultant about how Schiel & Denver can create a custom marketing plan and online presence for your book today.

In addition to your own professional author blog, it doesn’t hurt to setup other blogs where you can relay (or ping) information to; or put up as free information pages to gain additional traffic online.

Here are some good places to start:

Helpful video on how to create blogger blog in 5 minutes:

4. Get your own TV-Ready book trailer!

Book trailers are the newest way to promote your book – they’re similar to a movie trailer, as they’re aimed at building interest in an upcoming or current novel. The trailer must convey your book through a short theatrical film and commissioned photo shoot, casting actors that look like your main characters (it’s a big task!), and without giving away any spoilers….just enough to tantalize the audience to get them to visit a bookstore or go online and buy a copy. Schiel & Denver’s UK Book Publishers can help you simultaneously promote your book trailer in Europe.

Schiel & Denver can produce and film full-feature book trailers that are TV-ready for just $8,999 which is a fraction of the cost it takes big-time studios and NYC publishers. View example of one of Stephen King’s book trailers: